Continental Tyres have made new progress by entering into the Southeast Asian market.
In 2014, Continental has started the distribution of passenger car tyres in Sri Lanka, Vietnam and Myanmar. Continental officially announced its entry to the market in Colombo, Sri Lanka in September 2014. A brand launch event was successfully held along with a selected local partner, Douglas & Sons (PVT) Ltd., which is one of Sri Lanka’s largest tyre distributors. Two weeks later, another brand launch was held in Ho Chi Minh city, Vietnam, along with Bahn Auto, a leading Vietnam business house.In the meantime Continental successfully made its appearance at MYANAUTO 2014 in Myanmar together with the newly appointed distributor TA Resources. “We do see great potential in the APAC region for us. Based on our leading German tyre technology, the new tyre lines have been designed especially for the Asia Pacific region and are further customized for delivering the required performance to APAC car drivers”, stated Antonio Lopes Seabra, Executive Vice-President and Head of the Business Unit Replacement Asia Pacific for PLT tyres at Continental.