Epyx’s 1link online trading platform has been upgraded and now includes tyres.
Leading tyre distributors and manufacturers have signed up to provide stock at competitive prices.
Epyx said the move will enable dealers to provide a nationwide, fixed price tyre offering to fleets.
Mike Wise, director of tyre programmes, said: “The tyre market is a huge opportunity.
“The average company car has two tyres fitted every year, adding up to sales of around six million units. Yet it is an area where franchise dealer sales penetration is low.
“e-procurement technology could allow a fleet national tyre programme to be constructed in a matter of days, creating a one stop shop offering for franchise networks offering alongside other forms of service and maintenance.”