Resin supplier eyes Western markets

December 30, 2011

Resin supplier eyes Western marketsSINO Legend (Zhangjiagang) Chemical, the largest Asian manufacturer of resins for the tyre and rubber markets, plans to expand into the US and European markets, with possibility of setting up facilities there.
Red Avenue Chemical is serving as Sino Legend’s North American market representative. After initiating production at its new Zhangjiagang City plant in 2007, the company has experienced substantial growth. It now controls approximately 70% of the Chinese market for tackifying and reinforcing resins and has a 30% share for of the rest of Asia.
“The phenolic resins industry has suffered from a lack of innovation and investment in recent years because of limited competition,” said Corey Xie, Deputy Manager. “We are reversing that trend through our construction of the world’s most advanced production facility, the adoption of stringent environmental standards, customer-centric business methods and high quality product that provides a cost advantage due to proprietary manufacturing techniques.”
The company claims to be a supplier to eight of the top ten multinational tyre companies operating in Asia as well as to the majority of China’s domestic manufacturers. To meet increasing demand, the company’s plant has already doubled its production capacity from 20,000 to 40,000 tonnes and it is considering additional expansion at its site, located near Shanghai, but also exploring options for US and European manufacturing. (PRA)

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