Chinese tyre firm ZC Rubber says it is poised to make a significant impact on the electric vehicle (EV) market with its latest innovation. The company launched a new series of EV-specific tyres at the recent Tyre Cologne 2024 event, in Cologne, Germany.
Building on the success of its 2022 flagship passenger car tyres, the Westlake ZuperAce Z-007 and the Goodride Solmax 1, ZC Rubber has developed upgraded versions specifically tailored for electric vehicles.
The new Westlake ZuperAce Z-007 EV Ready and Goodride Solmax 1 EV Ready tyres are said to incorporate advanced tread compound technology designed to reduce rolling resistance and enhance performance, addressing the unique demands of EVs.
The advancements do not stop with these updates. ZC Rubber says it has introduced an entirely new tyre exclusively for electric vehicles, which achieves outstanding ratings in the European tyre label system for fuel efficiency, wet grip, and noise reduction. This move underscores the company’s dedication to innovation and its commitment to environmental sustainability.
The launch event featured a presentation by ZC Rubber’s European head and an appearance by an Arsenal Club Legend, celebrating the company’s ongoing partnership with the football club as its Official Global Partner since last year. This collaboration highlights ZC Rubber’s prominent industry presence and its strategy of aligning with globally recognised brands to enhance its market reach.