Weir, the global leader in technology driven mining solutions and sole manufacturer of Linatex premium rubber, has introduced new branding to its iconic red rubber, which boasts wear life.
To fortify the authenticity of Linatex premium rubber, and protect its customers from subpar imitations, a significant branding enhancement has been implemented. All Linatex premium rubber is now branded with four rows of black Linatex logos, strategically placed along the length of the rubber roll.
The firm adds that “this distinctive branding will provide a clear and unmistakable identifier of the genuine Linatex premium rubber. Extensive testing has confirmed that the black ink does not affect the unbeaten abrasion-resistant properties of the rubber that has been the industry’s first line of defence against abrasion for a century”.
The introduction of this new branding will enable customers to instantly, visually, verify the authenticity of their premium rubber products. The presence of the black Linatex logos will be a guarantee of quality and performance, it adds.
Linatex premium rubber is made from 95% natural latex using a unique liquid-phase process patented in 1923. Remarkably, its formulation and manufacturing process have remained unchanged for a century, with Weir Minerals Malaysia proudly serving as the sole manufacturer of Linatex premium rubber in the world.
Only Linatex premium rubber provides the ultimate defence against abrasion. Customers are encouraged to always look for the Linatex logo on their red rubber lining products. “If it doesn’t bear the brand mark, it’s simply not Linatex,” adds the firm.
By implementing these changes, Weir reaffirms its unwavering commitment to delivering the best-in-class wear solutions and protecting its valued customers from imitation products in the market.
In 2022, Weir Minerals expanded its rubber manufacturing facility in Batu Caves near Kuala Lumpur, Malaysia. The site, which sits on 18 acres, was expanded to include a new Continuous Rubber Process (CRP2) facility, a new Banbury mixer to manufacture masticated dry rubber and additional rubber presses to support the growth within this area of the business. Production capacity also doubled with faster delivery times of more rubber compounds.