Apollo Tyres Ltd has opened the first ‘exclusive retail outlet’ for its premium European tyre brand, Vredestein, in Coimbatore, southern India. This strategic initiative was executed in partnership with Sri Subham Tyres and Alignment, which will host the new store.
The brand initially entered the Indian market in 2021, with its product line domestically manufactured at Apollo’s production facilities, specifically engineered for the country’s premium and luxury passenger vehicles. The new Coimbatore outlet features a modern design and an extensive, immersive display of Vredestein’s latest tyre range, it adds.
The products are organised by driving style and performance characteristics, assisting customers in selecting the ideal tyres for diverse needs, from robust off-road exploration to ultra-high-performance road driving. This customer-centric retail approach underscores Vredestein’s commitment to not only expanding its footprint but also enhancing the driving experience for discerning Indian consumers through its cutting-edge technology and high-quality products.
Rajesh Dahiya, Vice President – Commercial, Apollo Tyres Ltd, said, “Coimbatore’s thriving community of auto enthusiasts makes it an ideal market for our tyre brand. Vredestein’s new store is designed to serve the city’s discerning motorists, offering a premium range of high-performance tyres for luxury cars and superbikes. Through superior products and exceptional service, we aspire to become the go-to destination for driving enthusiasts, building enduring relationships and accelerating sales growth.”