Sumitomo Rubber Industries, Ltd. announced that, as part of the global expansion of its tyre business, it is entering into a joint venture with Sumitomo Corporation to establish Sumitomo Rubber Australia Pty. Ltd., a new local tyre sales corporation in the Commonwealth of Australia, with the aim of strengthening its sales of replacement tyres in the Australian consumer market.
Sumitomo Rubber Australia will begin operating in March of 2015. The newly established Sumitomo Rubber Australia will strive to improve customer satisfaction while expanding sales of replacement tyres in Australia through various sales and franchising activities and by introducing new products with a keen grasp of local market needs