From November 17 to 19, 2015, the city of Brasilia in Brazil hosted the official kick-off event for Global NCAP’s “Stop the Crash” campaign, featuring an impressive demonstration of advanced accident prevention technologies.
The date had been deliberately chosen to coincide with the 2nd Global High-Level Conference on Road Safety, titled “Time for Results”, also staged in Brasilia and attended by hundreds of high-ranking representatives of the political sphere.
At the Conference, Global NCAP also put forward concrete proposals for the Road Map for Safe Cars 2020. Continental joined with all of the other Stop the Crash-Partners to organize six different demonstration runs on the focus topics of ESC, AEB (Pedestrian, City, and Inter Urban), Motorcycle ABS, and Tire Safety (Tire Pressures) illustrating the safety benefits of solutions that are already available as volume-built products.
Participants made good use of the opportunity to try out these technologies for themselves from the passenger seat, alongside a professional test driver. This experience immediately led to intensive discussions of how to drive forward a sustainable reduction in the number of road traffic fatalities worldwide in line with the goal of halving road deaths by 2020. The resultant road map is one that Global NCAP, Continental, and all of the other partners will be systematically pursuing in the next three years.