Sri Trang Group has formally presented its strategic direction for the future at the 2025 Sri Trang Town Hall, held under the theme “Growth of the Infinite Future.” The Thailand-headquartered company and leading sustainable rubber glove manufacturer outlined a strategy to systematically integrate AI across all business units, aiming to boost efficiency and strengthen its ability to navigate global uncertainties.
Sri Trang Group, placing strong emphasis on workforce development, is investing in upskilling and reskilling programs to build adaptive capabilities among employees and further develop a new generation of professionals known as “The Versatile Leader” , which it describes as agile, multi-skilled individuals prepared to lead amid accelerating digital transformation.
Veerasith Sinchareonkul, CEO of Sri Trang Agro-Industry Public Company Limited, which is recognised as the world’s largest fully integrated natural rubber company and Thailand’s leading rubber glove manufacturer, shared that the Town Hall served as a platform to communicate the Group’s long-term vision and operational strategy. A key priority is the transition toward Artificial Intelligence (AI)-driven manufacturing across all sectors.
The event was attended by key figures in the Group’s leadership, including Chairman Dr. Viyavood Sincharoenkul, Group CEO Mr. Veerasith Sinchareonkul, Sri Trang Gloves CFO Ms. Thanawan Sa-ngiamsak, Executive Director Mr. Chalermpop Khanjan, Chief Artificial Intelligence Officer Mr. Rattapong Laparojkit, and DCPE Group Manager Mrs. Sopita Pawanno.
Employees from Sri Trang’s offices in Thailand, China, Indonesia, Singapore, Vietnam, Myanmar, and Côte d’Ivoire also participated both onsite and online.
This year’s strategy emphasises developing human capital alongside digital advancement. Sri Trang Group is promoting a culture of continuous learning, positioning its workforce to adapt to future challenges. The company views this transformation as one led by people empowered to drive innovation, sustainability, and long-term efficiency.
Sri Trang likewise affirms its identity as The Green Rubber Company through its unified vision, embodied in the phrase “Passionately, We Drive Possibilities,” and by harnessing both AI and human capability to build a future of resilient and sustainable growth.