US=based TCS Technologies, a Microsoft Certified Partner, and software and internet marketing provider in the tyre and auto service industry, has developed an application (app) called “Like Us and Save” to help tyre dealers gain more followers and bring in more sales. The app asks the user to ‘like’ the page and in return the new fan is presented a fan exclusive offer. TCS works with its dealers to change the offer monthly or quarterly and track the in-store conversions compared to the amount of new fans derived from the app.
“A lot of tyre dealers view their social goals and website goals in silos, oftentimes managed by two different companies, which results in a disjointed experience for the online visitor. At TCS, we see both websites and social media as two key components in the all-encompassing internet marketing experience. Both websites and social media have the same goal: to generate a growing number of loyal customers. Our growing number of Facebook Apps, which are directly tied to our dealers’ websites, are another example of how we aim to partner with dealers to grow their customer base,” says Marek Cerny, TCS Director of Web Development.
TCS customers, such as Tyre Pros of Frederick and Epperly Tire and Auto Centres, are amongst tyre dealers who have linked their website and social strategies together, says TCS in its press release.
In addition to the Like Us and Save app, TCS has a Tyre Finder app, which is an extension of the dealer’s website, offering Facebook visitors the same tyre shopping experience on Facebook as on their website.