Chinese tyre maker Sailun Group, which is collaborating with Tire Direct (TD), recently held a groundbreaking ceremony in Irapuato, Guanajuato State, Mexico, for its first facility in the country. The production capacity of the project will be 6 million PCRs/year. The Mexico tyre project is an important step for Sailun Group to “go local”.
Following the construction of plants in Southeast Asia, it is of great significance for Sailun Group and TD to jointly invest in the construction of a tyre production base in Mexico, it adds. This will further improve the global strategic layout of Sailun Group, better meet the demand of global users, especially in the North American market, enhance competitiveness, and increase market share of Sailun Group in the global market, it says further.
The company also says that the project has received strong support from the government of Guanajuato State and the municipal government of Irapuato. After half a year’s efforts, both Sailun Group and TD mobilised their resources and started construction.
The project will become the first tyre facility in Marabis Industrial Park, as well as the first local Mexican tyre enterprise, and the first Chinese tyre enterprise in Mexico.
Diego Sinhue Rodríguez Vallejo, Governor of Guanajuato State, Rodolfo Gómez Cervantes, Acting Mayor of Irapuato, Yuan Zhongxue, Honorary Chairman of Sailun Group, and Gonzalo Santamarina, President of TD Company attended the ceremony.
Governor Vallejo said in his speech that during his recent trip to China, he had a deep understanding of the advanced tyre manufacturing capability and the strong corporate strength of Sailun Group, which deepened his trust in Sailun and became determined to accelerate the implementation of the project.
The governor expressed gratitude to Sailun Group for its investment, which not only promotes the economic development of Guanajuato State, but also provides high quality jobs for local college students and talents.
Mayor Cervantes also extended warm welcome to Sailun Group for coming to Guanajuato from afar and congratulations for the establishment of the joint venture enterprise.
Yuan Zhongxue said in his speech that it marks a new starting point, opportunity, and direction for the comprehensive cooperation between Sailun and TD. It is also a deeper cooperation between the two countries’ rubber and tyre business from market to production, and even technology.
Sailun Group also adds it will build a “flexible factory” different from the traditional tyre manufacturing plant, and apply advantageous resources of the entire industry chain, such as the industrial internet platform “Eco-Rubber Cloud” and a full set of intelligent equipment. This will help to establish a more advanced, intelligent and environmentally friendly tyre manufacturing plant to promote more sustainable social development and provide green and safe products for global users.
Mexico is adjacent to the US and is the world’s fourth largest auto parts exporter, fifth largest auto exporter and seventh largest auto producer. Sailun Group brings the advantages of tyre production technology, international production base operation and management, while TD is the largest tyre distributor in Mexico with a comprehensive sales network and has had a successful cooperation with Sailun Group for many years.