Italian tyre firm Pirelli says 2025 was a record year for innovation, with many awards won in tests and the recognition for Cyber Tyre technology. The new tyres from the P Zero, Cinturato, and Scorpion families, in fact, notched up 27 podiums over the year, including 15 first places out of 34 comparative tests.
In particular, the products launched in 2025 for the global market, the P Zero and Cinturato, both reached the top of the podium twice, it adds. The Cinturato All Season SF3 also continues its cycle of positive results, with 11 victories last year.
Furthermore, Pirelli Cyber Tyre technology received four recognitions during the year in different countries, confirming the key role of this technology in the mobility revolution towards a connected and increasingly safe future.
Among the products introduced in 2025, the new sports tyre P Zero, now in its fifth generation, which was named best ultra-high performance summer tyre by Tyre Reviews and took first place in tests conducted by the British magazine Auto Express, confirming the performance and safety characteristics announced at launch.
The new Cinturato, the summer tyre dedicated to premium vehicles ranging from sedans to CSUVs, also recordedtwo victories.
As for winter products, the P Zero Winter 2 – Pirelli’s solution for the sportiest cars during the cold season – achieved, in addition to a podium finish, victory in the tests conducted by Swedish magazine Teknikens Värld, in the category of non-studded winter tyres for Central European roads.
These tyres are also among those which feature the most specialties – Pirelli technologies that help increase benefits for motorists – ranging from puncture-resistant technologies (Runflat and RunForward) to those designed to reduce rolling noise inside the cabin (Pirelli Noise Cancelling System).
Meanwhile, Pirelli Cyber Tyre technology, said to be the world’s first system, hardware and software, capable of collecting data from sensors in the tyres and processing them through proprietary algorithms, communicating in real time with vehicle electronics received four international awards over the year.