Nexen Tire will launch ‘Purple Summit’, an integrated marketing campaign, as part of its efforts to expand global marketing activities and strengthen relationships with business partners.
Starting this year, Nexen Tire will host upcoming events for its business partners under the name of ‘Purple Summit’.
The first ‘Purple Summit’ campaign, entitled ‘2016 Purple Summit, Manchester,’ will be held from March 4th to 6th in Manchester, England. During the campaign, more than 70 participants will have opportunities to gain a full understanding of Nexen Tire through numerous programs including a gala dinner, the Nexen Conference, the Nexen Booth Tour and enjoying a football match at Etihad Stadium.
In particular, Nexen Tire will have a chance to introduce itself, its new product lines and global marketing activities, as well as its successful partnership with Manchester City FC, an official sponsorship partner, during the Nexen Conference on March 5,2016.
All of the business partners will then take a tour of the Nexen Booth installed at Etihad Stadium where tyre-challenge events and promotional materials will be exhibited to the local Manchester fans helping them to get to know more about Nexen Tire. Later, all attendees will get to enjoy the soccer match between Manchester City FC and Aston Villa FC held as part of a sponsor match day event, a sponsorship right of Nexen Tire to fully support one of the home games of Manchester City FC.
“Nexen Tire has initiated the ‘Purple Summit’ for its worldwide business partners to establish solid relationships starting in March 2016 in Manchester, England. Through the program, Nexen Tire will continue to make a long-lasting commitment to its partners, as well as to its customers all around the world,” said Nexen Tire.