Michelin Group, one of the world’s largest tyre companies, has released a statement regarding the zero deforestation policy the company will now be following for its rubber sourcing process. Rubber is a major driver of tropical forest destruction through the conversion of natural forests for plantations. Forests in West Africa and Southeast Asia have been particularly hard hit by the commodity’s production.
The new policy published by the company calls for many of the same provisions adopted by “zero deforestation” companies, including respecting local communities’ rights to reject plantations and barring sourcing of rubber from newly cleared forests. According the policy, primary forests as well as “high carbon stock” (HCS) and “high conservation value” (HCV) are off-limited for conversion.
“[Michelin] Group undertakes not to contribute voluntarily, directly or indirectly, to actions which might lead to the illegitimate appropriation of land to the detriment of local communities or populations,” the policy states. “The Group is committed to ‘free, prior and informed consent (FPIC)’ principle of local communities likely to be affected by its operations, especially when setting up or transforming corporate plantations and/or industrial sites.”
“Keen to protect natural forests, and particularly primary forests and areas of high environmental value likely to be jeopardised by the development of rubber cultivation, the Group advocates a responsible land management policy,” the policy continues.
Greenpeace France immediately welcomed the commitment.
“The announcement by the Michelin group to commit to a zero deforestation natural rubber procurement policy sends a strong signal to the entire rubber sector: it will soon be more difficult to sell natural rubber that contributes to deforestation,” said Cécile Leuba, Forest campaigner for Greenpeace France. She also noted that Michelin chose the more rigorous carbon accounting standard — the HCS Approach — to define its zero deforestation commitment. “After the Zero Deforestation commitment of more than 75% of the palm oil sector, as well as major pulp and paper producers in tropical areas, it is now the rubber industry stakeholders who are adopting this methodology.”
“This zero deforestation commitment is just the first step: Michelin must now ensure its implementation and quickly stop sourcing from rubber growers who refuse to commit to producing zero deforestation rubber. This starts with Socfin, which is an important supplier for Michelin’s natural rubber,” Leuba said.“The decision of the Michelin group increases the risk for Socfin of being marginalised and the risk to find themselves in non-compliance with procurement policies of their major customers.”
The Michelin deal may increase pressure on Bridgestone and Goodyear to adopt similar policies, especially given the low price of rubber. Zero deforestation commitments in other sectors have tended to gain more traction when commodity prices are historically low, giving buyers more power in setting terms of sourcing agreements.