Lien ‘A, one of the largest producers of natural latex mattresses in Vietnam, has entered a strategic partnership with Vystar Corporation, the exclusive creator of Vytex Natural Rubber Latex (NRL), a multi-patented, all-natural, raw material, and NHS Holdings, LLC (NHS), Vystar’s exclusive distributor for Vytex foam.
Over the past year, Lien ‘A’s CEO Lam Ngoc Minh took significant equity positions in Vystar and NHSto assist in expanding Vystar’s supply chain and drive adoption of a better, cleaner material that can be used in 40,000 products.
Vystar and Lien ‘A will be exhibiting together at the Home Furnishings Manufacturing Solutions Expo, in the Georgia World Congress Center from June 7 to 8 in Atlanta in the US where they will introduce Vytex to furniture manufacturers who have been seeking sustainably sourced materials and more resilient, eco-friendly alternatives to petrochemical-based foams and traditional latex.
“Minh joins a core group of Vystar investors who have invested US$20 million in Vystar since inception to launch Vytex in multiple vertical markets and spur the latex and plastics industries to change to sustainably sourced, more durable and biodegradable materials,” stated William Doyle, Vystar CEO. Vytex NRL is a 100% renewable resource, environmentally safe, “green” and fully biodegradable.
“We have investors from the medical industry seeking to resolve allergy issues with latex gloves, gowns and other medical products that can have life-saving impact for those with latex allergies. And our newest investor is looking to do the same in bedding.”
“There is a decade-long strong and growing global demand for high quality, natural, eco-friendly products and Vytex is a versatile product that can fill that need,” stated Steven Rotman, CEO of NHS. “Vytex’s all-natural, ultra-low protein and ultra-low nitrosamine formulations that help lessen the risk of latex-induced allergic reactions and create a safer manufacturing environment are unique in the latex industry. They give Vytex the potential to capture a large portion of the foam mattress, pillow and home furnishing cushions market in the US and abroad. Lien ‘A’s advanced foam manufacturing processes produce a superior, high-quality Vytex foam that helps fill that demand. Vytex is the future of foam.”
Vytex and NHS are working with Lien ‘A to build and manage relationships with mattress and pillow manufacturers who will utilise Lien ‘A-produced Vytex foam cores for bedding products that will be sold by retailers throughout the Americas. Lien ‘A and NHS have Vytex foam cores available in East and West Coast warehouses to enable fast and efficient delivery to manufacturers nationwide.
“We share with Lien ‘A the same devotion to quality and the environment,” noted William Doyle, CEO of Vystar Corp. “Vytex foam is only as good as the manufacturers who create it from our raw latex, and Lien ‘A has passed our stringent quality tests with flying colors for ability to consistently meet exacting specifications for a broad array of foams. Vytex offers the eco-friendly benefits as well as being more durable, resilient, and odour-free at roughly the same cost of NRL in manufacturing ease, durability, and aging, while being better and cleaner for the environment. Partnering with Lien ‘A will ultimately help us deliver the advantages of Vytex to more consumers.”
Vytex is the only all-natural latex product with virtually all the antigenic proteins that cause latex allergies removed. It offers an odour-free, brighter, whiter, more buoyant and stronger latex without all the chemicals and dyes in competitors’ latex products or the toxic petrochemical off-gassing, lack of durability and bacterial issues common to memory foam products.