Premium tyre maker Hankook further extend their sponsorship with the UEFA Europa League and become the patron of the “Centre Circle Carrier program”. The company announces that as part of the pre-match ceremony at the UEFA Europa league matches from Round of 16 to semi finals, they will provide children living in the respective cities of the qualified clubs with the opportunity for an exciting experience of the pre-match ceremony.
For the upcoming fixtures, which include matches in Dortmund, London, Manchester, Istanbul and Sevilla on Thursday 10th and 17th March, Hankook will provide up to 8 children per match the unique opportunity to become a part of the excitement and walk into the pitch, carrying the centre circle flag during the team-line ups. After the ceremony, participants will also be able to cheer for their favorite club and watch the match live inside the stadium. To support these children even more, the company is working with regional and local schools, charity and youth sports organisations to further extend this engagement during the upcoming cycles.
“The emotionality in soccer is a perfect match to our company motto ‘Driving Emotion”, explains Gang Seung Lee, Vice President Marketing & Sales Hankook Tire Europe. “We are pleased to be supporting the UEFA Europa League, one of the most challenging and highly emotive competitions in international football whilst sharing excitement with children across Europe.” says Lee.
In 2015 the tyre maker announced the continuation of their sponsorship contract with the UEFA Europa League, Europe’s largest professional club football competition, therefore being an official partner to the prestigious club competition for another three years until the end of the 2017/18 season.