Italy-based European FinTyre Distribution Limited (EfTD), one of the largest Pan European tyre distributors, has been given the green light by the European Commission (EC) to acquire privately held Reifen Krieg Group, a leading full-range tyre wholesaler in Germany, a deal that had been announced in June this year. The EC approved the acquisition recently adding that the company’s combined position in the current market would be “moderate with a significant number of competitors.”
Reifen Krieg’s current owners, Holger Krieg and Tobias Fink will continue to be 100% operational as the group’s managing directors. Since its founding in 2007, Reifen Krieg Group has established itself as a leading tyre wholesaler with a full-range portfolio of products and tyre brands. Headquartered in Neuhof – a strategic hub in central Germany – the company generated sales of approximately EUR330 million in 2017.
The company is one of the key players in the tyre wholesale market in Germany, with volumes of 3.5 million/year consumer, motor, truck tyres and more than a 500,000 steel and alloy wheels/year, with further plans for development in all segments.
EfTD – owned by Bain Capital Private Equity, a leading global private investment firm – aims to become the largest independent tyre distributor in Europe through both organic growth and acquisitions. In 2017, the company acquired Fintyre, the leading distributor of replacement tyres in Italy, and Reiff Tyre Group, an independent multi-channel tyre distributor in Germany. Reifen Krieg Group and Reiff Tyre Group will operate independently in the German market as sister companies held by EfTD with expected synergies in procurement and in financial management. This agreement reflects the shared vision of EfTD and Reifen Krieg Group and their management teams.
The combined business will have more than 1300 employees, EUR1.1 billion revenue, 16 warehouses and an unprecedented territorial presence across Germany and Italy.
“Since its founding in 2007, the Reifen Krieg Group has been on a continuous growth course. We are convinced that this merger is a great opportunity to continue this trend. We look forward to further developing our vision and expertise in the EfTD Group together with the management and senior management of European FinTyre Distribution. We believe that EfTD and the Reifen Krieg Group can expand the service portfolio and build on its relationships with customers,” said Holger Krieg and Tobias Fink, Managing Directors at Reifen Krieg Group.
“This transaction is part of EfTD’s development strategy to consolidate the highly fragmented European tyre distribution sector through acquisitions in strategic markets. Germany is a hugely important market, with more than 48 million tyres sold in 2017. Reifen Krieg is led by a first-rate management team, who we welcome with enthusiasm. The combined group will create not only the largest distributor in Germany, but a leading European player,” said Mauro Pessi, European FinTyre Distribution Limited & Fintyre CEO.