Falken Tires and Major League Baseball (MLB) signed a multi-year integrated marketing agreement, making Falken Tires as the Official Tire of Major League Baseball.
Beginning in the 2016 MLB season, Falken and MLB will do multiple promotional opportunities including virtual signage behind home plate and branded in-game enhancements for nationally broadcasted games, including the All-Star Game, Postseason, and the World Series.
Falken Tires will also participate in fan giveaways, in-game promotions and have access to MLB marks and logos for broadcast, print and digital use during these events. In addition, Falken Tires will have global marketing rights for the 2015 MLB Postseason.
“We look forward to collaborating with Major League Baseball as we expand our brand awareness and sports marketing portfolio,” said Richard Smallwood, president & CEO of Falken Tires. “Pairing with one of the most popular sports in the world is a great opportunity for Falken Tires to grow and expand into new markets.”
“We look forward to working with Falken Tires to reach Major League Baseball’s fan base as the company expands its marketing and promotional activity beyond motorsports for the first time,” said Noah Garden, MLB Executive Vice President, Business. “We are pleased to welcome Falken Tires to the MLB family and proud to have been chosen to help the brand grow its business.”