To underline the corporation’s economical, ecologi-cal and social responsibility, the ContiTech AG Sustainability Portal undergoing some improvements with new content regarding the corporation’s sustainability performance. A focal point includes the new and extended ‘green stories’, which concentrate on the development of products that make a contribution to people’s quality of life, as well as environmental and climate protection.
These products include Conti Thermo-Protect with unique properties that form a new kind of insulation, preventing heat loss in industrial equipment even in hard-to-reach places and at the same time protecting employees from overheated rooms. Another example is the scour prevention system Conti Scour Protect, whereby technologically advanced rubber mats effectively prevent washing out of foundations in offshore wind turbines. The portal also devotes attention to the urgent issue of water catchment in dry regions of the world and to optimized cover plates used in conveyor belts, which generate energy savings by 20%. Just two weeks ago, the panel from the Internationale Gesellschaft für Kunststofftechnik (Society of Plastics Engineers) awarded the Sustainability Portal second place for the Automotive Award in the category ‘Media & Publications – Digital Media’. This was just one of the several awards that ContiTech has received over the past two years praising its sustainability communications.
“The augmentation of content was not the only thing we had in mind when enhancing the portal,” says Anja Graf, Vice President Communications & Marketing. “At the same time, we also implemented other communication methods and forms of illustration for our sustainability approach, specifically for the different target groups.” There is now also a Chinese version available for one of the Asian core markets. All content is now also accessible in an iPad format. A particular highlight is the Engineering Green Value trailer, which conveys the many areas of application for the Corporation’s sustainable products in a simple manner with attractively illustrated scenes and an emotive short story.
“This involves systematically augmenting the illustrations from the image advertising campaign that has been ongoing since June,” adds Anja Graf. The guiding principle of ‘Engineering Green Value’ should be firmly anchored in the corporate philosophy and therefore also an integral part of corporate communication in the area of reputation management. The customer magazine ContiTech initiativ, the elaborate and appropriately designed sustainability brochure and the company’s trade fair appearances therefore all count toward the overall performance.
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