German tyre maker Continental has announced a realignment of its product portfolio in India. In future, the company will fully focus on the profitable growth of its Passenger Car and Light Truck tyre (PLT) business. As part of this transition, Continental says it will discontinue its Truck and Bus Radial tyre (TBR) business. This includes its dedicated TBR manufacturing line at its Modipuram tyre plant in Meerut, Uttar Pradesh.
The realignment is aimed at ensuring the long-term viability of Continental Tires’ operations in India. In response to changing local customer demand, Continental says it will focus on further developing its local product portfolio and manufacturing footprint to align with future growth opportunities in the PLT tyre premium segment.
The decision follows a comprehensive business review aimed at safeguarding and strengthening the company’s competitiveness in the Asia-Pacific region.
Amidst intense competition and high price sensitivity in the TBR segment, sustaining long-term value from Continental’s premium offerings has been a significant challenge. Hence, Continental’s truck and bus radial tyre business manufacturing operations in India will be discontinued as of June 2025.
The company’s priority is to support its employees by providing assistance and support such as career counselling as well as exploring potential employment opportunities inside and outside of Continental. In addition, a voluntary retirement and separation scheme will be offered.
India remains a strategically important market for Continental’s tyre business, it adds. The company is present with sales and distribution activities headquartered in Faridabad (Haryana), manufacturing operations for passenger and light truck tyres in Modipuram Meerut, Uttar Pradesh and has recently opened an IT Hub in Bengaluru.