BRIDGESTONE Asia Pacific Technical Centre Co, Ltd, wholly-owned subsidiary of Bridgestone Asia Pacific Pte Ltd, has recently opened its office at Shinawatra Tower 3 Building, Viphavadi Rangsit Rd, Bangkok, Thailand, the company’s first technical center in said country and the Asia Pacific region (excluding China and Japan).
Inaugurated with a ceremony to mark the official start of operations of the new centre, the event was attended by representatives from the Bridgestone Group, including Yoshiyuki Morimoto, Senior Vice President, Member of the Board, and Chief Technology Officer responsible for Technology; concurrently responsible for CSR and Quality Management of Bridgestone Corporation, Shinichi Sato, Vice President and Officer of Bridgestone Corporation and President of Bridgestone Asia Pacific Pte Ltd ( and concurrently serves as Member of the Board of Bridgestone Asia Pacific Pte Ltd, Member of the Board and Managing Director of Thai Bridgestone Co, Ltd, subsidiary of Bridgestone Corporation, Japan) and Masajiro Fujiwara, Managing Director of Bridgestone Asia Pacific Technical Centre Co, Ltd. ( and concurrently serves as Member of the Board of Bridgestone Asia Pacific Pte Ltd). According to Morimoto, the technical centre will provide technical support across the region.
According to Bridgestone, as the markets in the Asian region continue to grow and diversify at a fast rate, it believes that it is necessary to set up a technical centre in Thailand as a step to strengthen its framework for research and development in the region. By establishing a technical centre close to the markets, the company will be able to grasp changes in its customers’ needs constantly and reflect these in the development of its products. The new technical centre will oversee the functions of Tyre Development, Production Technology, Quality Management, and Procurement, and serve as a regional base to enhance the operational level in terms of safety, environment, product quality and delivery in its Asian plants.