Bluestar Silicones has launched a new strategic plan for the coming years to strengthen its worldwide specialty businesses & market positions.
“I really believe that if we can combine the business assets of our shareholders and the strengths of our company: Elkem’s Norwegian precision and its persistence in continuous improvement, Bluestar Group’s limitless ambition and energy with Bluestar Silicones’ agility and creativity in a fast-changing environment. This unique recipe will surely enable us to play a leading role in our industry worldwide,” says Frederic Jacquin, CEO.
In September 2015, to strengthen our strategy and market network, Bluestar Silicones signed a distribution agreement with Grasim Industries Ltd, a flagship company of the Aditya Birla Group in India. “We have explored and implemented highly strategic partnerships to quickly and firmly enlarge our reach to the global market,” continues Frederic Jacquin. “This was also the reason we signed a strategic deal last year with Brenntag in Europe which now delivers its potential, and we have signed other distribution deals in Asia and Latin America. Our latest move has been to sign a partnership agreement with Basoglu, following on 20 years of a successful business relationship, to create a Mix & Fix offer in Turkey and neighboring countries.
The Bluestar Silicones also launched its redesigned website and new logo which incorporates the slogan “Delivering your potential”. Frederic Jacquin says that “this is a clearer way of saying who we are and what we want to do for our customers”.
The heart of the idea is “about people, dedicated to the silicone industry, combining expertise and in tune with different cultures and businesses” because we care about our customers and team” he says.