Beontag, one of the world’s largest manufacturers of self-adhesives and smart tags such as RFID, NFC and BLE, has announced a new partnership with South Korean tyre manufacturer Kumho Tire. The collaboration will see Beontag’s TireTag RFID technology incorporated into new Kumho tyres for commercial and consumer vehicles.
Beontag and Kumho’s RFID-enabled tyres are said to provide the ability to trace the entire life cycle of a tyre, from its origin in one of Kumho Tire’s manufacturing facilities worldwide, all the way through to disposal and recycling. This partnership was born through the recognition of Beontag’s strategic innovation in RFID technology, driving enhanced supply, sustainability, and competitive pricing.
Kumho Tire is one of South Korea’s premier producers of tyres for a range of vehicles, including electric vehicles (EVs), passenger cars, commercial trucks, and racing vehicles.
After years of R&D development and months of reliability tests by Beontag and Kumho Tire, the new connected tyre is said to be exceptionally durable and reliable, capable of withstanding high temperatures and pressures through years of heavy use.
Additionally, the traceability of the new TireTag-enabled tires will comply with the upcoming Ecodesign for Sustainable Product Regulations (ESPR), which mandates the need for Digital Product Passports (DPPs) and will come into effect for tires from 2028-2030.