GERMAN wholesaler Baro Ltd, a leading distributor of products from Russia, Ukraine and other former CIS countries, with brands including TyReX, Voltyre, Dneproshina, Rosava, Kama, Omskshina and Cordiant, plans to invite new distribution partners for its European manufactured ranges of car, truck and agricultural tyres when it makes its first appearance at Tyrexpo Africa 2014 to be held 4-6 March in Johannesburg.
Baro currently has a distribution agreement in East Africa with DJIB International Trading, which includes Djibouti, Ethiopia, Kenya and Tanzania. Baro says that it aims to extend its African coverage by establishing similar arrangements with dealers from the north, west and the south of the continent during the company’s first appearance at the upcoming exhibition.
“Over the last few years we have established a presence in East Africa and now we’re ready to extend our market penetration into the rest of Africa, by working with well-established and experienced distribution partners. We are confident that our offer of high quality products at competitive prices will be attractive to a wide range of customers in Africa,” says Baro’s Sales Director Alexander Artamonov.
In addition to its portfolio of eastern European brands, Baro is a distributor of Continental, Bridgestone, Hankook, Falken, Antyre, Mitas and BKT products, for trucks and agricultural applications.
According to the show’s organiser, ECI International, since its launch in 2004, Tyrexpo Africa has established itself as an influential niche event, bringing together leading domestic and international suppliers. In addition to passenger cars, trucks, OTR, industrial and agricultural tyres, the show will also be an important showcase for the retreading, tyre repair and recycling sectors as well as for suppliers of workshop equipment, tools, accessories and consumables.