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Yokohama hoists tyre output in Russia

YOKOHAMA Rubber Co., Ltd., announced that the company will is increasing the annual production capacity of its Russian production and distribution subsidiary Yokohama R.P.Z. from current 1.4 million to 1.6 million tyres. With an investment of JPY500 million, the capacity…

Cooper tyre branding aims at young males

The company has rehashed its marketing strategy for Europe by increasing brand awareness amongst the male 18 to 35 age group, even launching its first ever targeted consumer lifestyle campaign via advertisements on FHM.

Toyo tyre sales rebound

Tyres for new vehicles have rebounded from decreased production after the earthquake disaster; production volume of domestic cars has increased.

Sumitomo sees tyre output increase by 5%

SUMITOMO Rubber Industries, Japan’s second-biggest tyre maker expects group production to rise by about 5% to 102.17 million tyires, or 554,000 metric tonnes of rubber equivalent in 2013. This would be its fourth annual increase in production as overseas shipments…

ETRMA welcomes product safety and market surveillance system

The association has been batting for a solid market surveillance system that would put on an equal footing all competitors in Europe, not only to protect consumers from illegal and unsafe products, but also to protect the companies that are heavily investing in compliance with EU regulations.