Apollo Tyres % has launched a new tyre in Indian market that promises to run up to 1 lakh kms and beyond. Jointly developed at global R&D centres in Chennai and Netherlands, the tyre Amazer 4G Life is targetted at the mileage conscious customers. “This tyre is a result of an intensive market study done by our internal team in the past 2¬3 years to assess the gap in the tyres available in the market. This product gap, along with feedback from the customers, was utilised by our R&D team to develop this technologically advanced tyre, with superior longevity, especially for the Indian road conditions. Our controlled test results have proven that the tyre can go up to 100,000 kms and beyond,” said Satish Sharma, president Asia Pacific, Middle East and Africa of Apollo Tyres in a statement . Apollo Tyres which enjoys a 17% share of the replacement market and around 21% share of the OE segment in India in the passenger car tyre category is targeting compact, mid segment cars and MUVs. The tyre uses a new tread compound and six¬layered protection that improves resistance to cut or punctures which, in turn, will ensure durability. As per the latest figures of Society of Indian Automobile Manufacturers, while the overall vehicle sales for the quarter ended June 2015 showed a marginal growth of 1.57% over the same period a year ago, the passenger car sales grew by 6.17% during the same period. – Economic Times