The North American, European and emerging markets of Alliance Tire Group have been realigned to form the key business units as the company aims to double its sales to more than USUS$1 billion.
Newly hired Nagesh Basavanhalli, formerly with Fiat Chrysler Automobiles, will lead the group’s “emerging markets region,” while Peter Baur moves to ATG from EDE International A.G. to take the reins of the European market.
They join James Clark—who was named to head the North American business unit late last year—in filling out this new business structure.
ATG claims to be the fastest-growing company in the off-highway tyres category and aims to double its business by 2018, emerging as a global leader in the sector. ATG reported sales of US$525 million in fiscal 2013.
Announcing the new structure, CEO Yogesh Mahansaria said the tyre maker “believes that these three regions present unique opportunities and challenges which require deep understanding of regional dynamics and astute leadership to drive growth, as we progress towards our target of exceeding US$1 billion in revenues by 2018.”
Based at the corporate office in Mumbai, Basavanhalli will be responsible for developing and executing the strategy to grow business in the emerging markets of Asia-Pacific, Middle East, Africa, India, South Africa and Brazil.
Basavanhalli was president and managing director for FCA’s Indian operations. He started his career with Chrysler U.S. and in his last role was instrumental in reestablishing the company’s Indian operations after the auto maker parted ways with Tata Motors Ltd. He was responsible for developing the Fiat brand strategy, exclusive dealer network and introducing new products into the Indian market.
As European president, Baur’s task is to build the distributor network in the region and advance relationships with original equipment partners, ATG said.
He most recently was CEO of EDE International, responsible for expanding its subsidiaries and spinning off the firm’s international business into an independent stock company.