Nokian Tyres posts 2014 sales drop on weak economy

Nokian-Tyres

Due to a weaker forecast for the economy in Russia and CIS, Nokian Tyres downgrades its guidance for 2014. The clearly devalued Rouble has hurt Russian economy and the purchasing power of Russian consumers, thus weakening tyre demand and Nokian Tyres’ sales in Russia. Nokian Tyres estimates growth in 2014 in all its western markets: Nordic countries, Central Europe and North America.

Nokian Tyres improved further its market position on all end-user markets in 2013, which gives a good platform for growth. Raw materials are estimated to provide a tailwind of approximately EUR 30 million in 2014, supporting profitability. Nokian Tyres continues to have competitive advantages from having manufacturing operations inside Russia. 55% of the Russian tyre production is exported, and the margin between production costs in Roubles and tyre export sales in Euros has increased. However, this is not enough to fully compensate for the weaker market conditions in Russia.

Nokian Tyres will publish its Interim report for January-March on 7th May 2014.