Yokohama Tyre Corporation brought its customer service to the forefront through a social media campaign contest.
The “Miles of Fun Ultimate Road Trip” requires the customers to post a 60-minute video of themselves telling the ideal road trip for them. The video that will get the most number of likes from the company’s Facebook friends will win a road trip of their dreams with US$5,800 in cash, a Samsung Galaxy II tablet, a Verizon JetPack 4G Mobile Hotspot and a Sony Bloggie Sport Camera.
Yokohama said in an interview that this kind of contest is their way of interacting with their customers. The company’s manager of public relations and digital marketing, Theresa Palang said that they are using the social media to the company’s advantage.
“Yokohama wanted to have an exciting way for our consumers to interact with our brand, while going beyond the traditional means of communications. The key for us was the dialogue. If we could share with consumers the benefits of our unique orange oil technology, they in turn could tell us how they see themselves using the tire,” said Palang.
“And what better way to inspire consumers to share, we thought, than tapping into one of the passions we all share as Americans. That is, the love for the open road. So the ‘Miles of Fun Ultimate Road Trip’ contest came to form.”
The company is using the social media to spread the awareness to people regarding their new YK580 orange oil-infused tyres that they are campaigning now. These tyes, according to the company, was crated with better traction and more fuel efficient. The tyres can be bought exclusively at America’s Tyre Company/Discount Tyre. (RJA)