Vystar expanding business pipeline, portfolio for Vytex deproteinised NRL

September 8, 2017

gloveUS-based Vystar Corporation is moving forward in its efforts in expanding its product lines and applications for Vytex deproteinised natural rubber latex (NRL).

“Vystar has made significant progress in its product lines and new business pipeline in the past year and we expect to build the momentum through sales and marketing as many of these projects and products come to fruition,” stated William Doyle, Vystar CEO.

“Our business partners are using Vytex to create a wide range of new products that offer superior quality and benefits. Our R&D department, headed by Dr. Ranjit Matthan, has received extremely positive responses to some of the new formulations currently being developed and we are eager to take these projects to the next level.”

Vystar is focusing its resources in specific market segments as well as exploring additional segments that offer significant opportunities for Vystar’s Vytex.  Key applications currently underway include:

  • Disposable Gloves
  • Di-electric Gloves
  • Apparel
  • Foams with applications in the furniture, bedding, and sports equipment industries
  • Adhesives
  • Balloons
  • Condoms

Vystar offers numerous Vytex foam product lines that are now available or are nearing completion including mattresses featuring Vytex produced by Blue Bell/King Koil, Spring Air, Gold Bond, Jeffco, Natura, and more. Vystar shared plans to expand its distribution network for Vytex mattresses to serve more US retailers and online retail partners, with separate lines being developed for direct-to-consumer online sales.

Natura, one of the newest brand lines under development that will be manufactured at Blue Bell Mattress, is developing the “Natura Latex Collection with Vytex,” which features four combinations of a Vytex latex core surrounded by certified organic cotton covers and pure Joma Wool quilting.  The Natura Latex Collection with Vytex creates an all-natural sleep environment and high end aesthetic that results in a healthier, deeper, refreshing sleep experience while being more environmentally friendly than other mattresses.

Vystar, through its distribution partner NHS, it is planning to enter the high end luxury mattress market through a partnership with a manufacturer known for meticulous hand crafted mattresses featuring the finest fabrics and materials.

Vystar is ramping up its sales and business development efforts, including revamping and expanding its online presence and organic lead generation activities; and increasing industry networking and outreach.  Efforts are already increasing incoming qualified leads.

Based on industry analysis and feedback from manufacturers, Vystar is repositioning Vytex to leverage a broad range of differentiating product attributes that result from its patent protected deproteinisation process.  Removing the proteins and reducing the non-rubber particles yields a cleaner, stronger, more consistent, more tightly bonded, resilient and durable latex that far outperforms other latices while saving time and money in the manufacturing process.

Dr. Ranjit Matthan, member of the Vystar Board of Directors and director of Vystar R&D, is leading aggressive efforts to develop new Vytex formulations for additional applications and to improve safety in the manufacturing environment.

“At Vystar, we are continuing to explore how we can improve latex and natural rubbers for a wide variety of applications while making them safer for consumers, industry and the environment,” states Dr. Matthan.  “We have already made great strides and are eager to see the results of our continuing R&D efforts and the impact as Vytex expands in the marketplace.”

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