Two Nexen Tire products win IDEA Design Awards

July 26, 2017

Two-Nexen-TireTwo products by South Korean tyre manufacturer Nexen Tire have won the International Design Excellence Awards (IDEA). Nexen Tire’s N’FERA AU7, a commercially available tyre product, and BREATHRE, a future-oriented concept tyre design are the winners of IDEA 2017.

Sponsored by the Industrial Designers Society of America, IDEA is a premier international design competition, also known as the ‘Academy Awards’ of the designing industry. It is one of the most renowned design awards along with the ‘Red Dot Design Award’ and the ‘IF Design Award’ in Germany.

Recently released in North America, N’FERA AU7 is an ultra-high performance (UHP) tyre developed for high-ends sedans. N’FERA AU7 boasts in outstanding driving stability, handling and break performance at high speed and features reduced tyre noise generated during driving.

BREATHRE is an air purifying concept tyre designed to contribute to reducing the recent environmental problems such as air pollution and fine dust. With air purifying filters embedded within the tyre, BREATHRE filters polluted air and fine dust to re-discharge purified air back into the atmosphere. BREATHRE was reviewed favourably for having suggested a new paradigm for the tyre industry.

“Nexen Tire’s product competitiveness was proven by the prestigious IDEA design awards received by Nexen Tire’s commercialised and conceptual products,” said Kyung Woo Cheon, Executive Vice President of R&D at Nexen Tire. “Nexen Tire will continue to lead the industry with differentiated product competitiveness, in addition to the innovative and active strategies.”

Nexen Tire has been strengthening its design competitiveness, winning numerous awards this year including the ‘Red Dot Design Award’ from Germany, ‘A Design Award’ from Italy, ‘Good Design Award,’ ‘Green Design Award’ from America and ‘European Design Award.’

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