Trelleborg to launch third episode of 3D movie series


Trelleborg is set to screen “Space Hops”, the third episode of its 3D movie series at AGRITECHNICA 2015, to be held in Hannover, Germany, from November 8 to 14, 2015. All three episodes are available in the company’s Youtube channel.

Trelleborg said that the movies provide effective and direct communications about its agricultural tyres to Trelleborg’s customers and the next generation of farming professionals.

In Space Hops, Trelleborg’s animated cricket character is abducted and finds himself at Trelleborg’s Innovation Space Center. While on board, he assists in the development of the technological features of Trelleborg’s premium radial agricultural tyre.

Lorenzo Ciferri, Marketing Director, Agricultural and Forestry Tires, Trelleborg Wheel Systems, says: “The first two episodes, which have over 65,000 views on the TrelleborgAgri Youtube Channel and proved hugely popular amongst visitors to Trelleborg’s dedicated ‘3D cinema’ at agricultural exhibitions across the globe. Following this overwhelming success, we knew we simply had to launch a third episode.

“At Trelleborg we don’t communicate to our customers, but with them. With that in mind, our series of 3D animated movies enables us to not only effectively and directly communicate with our customers, but engage the next generation of farming professionals.”

The 3D movie series follows the story of a cricket farmer through the ages. The series started with “Hopping back to the future” and followed by “Digital Hoops.”