South Korea-based global tyre manufacturer Nexen Tire has been chosen to supply the original equipment (OE) tyres for the Porsche Cayenne, marking the company’s first time of supplying original equipment tyres to any of the Porsche car models.
In terms of the vehicle’s sports driving experience, Nexen Tire’s N’Fera RU1 255/55R18 109Y XL has unparalleled cornering stability and sports handling for high-speed driving. It received grade A in the EU Labeling for its excellent wet grip. It also obtained Noise Level 1, the lowest noise level, in the EU Labeling.
A 3D-Nano Grip Technology is also applied, which maximises the braking capability of a sports vehicle at high speeds, along with the Fast Reversible Technology that optimises the steering response and durability. The tyre also has aramid hybrid capply cord and special bead filler compound that enhances handling stability.
“We are thrilled to supply original equipment tyres for Porsche for the first time,” said Travis Kang CEO of Nexen Tire. “As Porsche is a representative luxury carmaker with prestigious design and performance, this approval for the Porsche Cayenne proves the superior quality and advanced-technology of our products.”
Nexen Tire plans to take this momentum as a great opportunity to boost the brand value by supplying original equipment tyres to the premium car manufacturer. The company will also promote corporate identity and implement premium marketing activities, as well as endeavor to expand supplies of original equipment tyres to other Porsche car models.
Since 2012, Nexen Tire has been continuously expanding supplies of its original equipment tyres to various types of vehicles of leading global automobile manufacturers.
Meanwhile, Nexen Tire ranked 4th out of 12 tyre brands in the Passenger Car segment of the J.D. Power OE Tyre Customer Satisfaction Study last March. The company currently owns four cutting-edge research facilities in Korea, China, the US, and Germany. It has three manufacturing facilities – two in Korea and one in Qingdao, China. By 2018, a new manufacturing plant is slated to be constructed in Zatec, Czech Republic to cater increasing demands in the global market.