JK Tyre launches 500th brand outlet in India

Indian tyre-maker JK Tyre & Industries Ltd (JK Tyre) has opened its 500th outlet in the city of Muzaffarpur, Bihar. The Xpress Wheels outlet serves to provide JK Tyre’s exclusive customer service and consolidates the company’s presence in India’s tyre industry.

Currently, JK Tyre’s customer-centric outlets boast all-round tyre portfolios and innovative service solutions – many are located throughout the commercial hubs of India and will soon expand into Tier-II cities and towns. JK Tyre has also recently ventured into connected mobility with the launch of its Smart Tyre technology – TREEL Sensor. The sensors are available across JK Tyre’s network of outlets in the country.

JK Tyre was the first Indian tyre manufacturer to sell 10 million truck and bus radial tyres in India in 2016. The company now has 372 Steel Wheels and 128 Xpress Wheels Centers in India, and looks to build their business.

According to Vikram Malhotra, Marketing Director of JK Tyre: “As pioneers of radial technology in the country, the JK Tyre Centre in Muzaffarpur is a testimony to our commitment to providing the best customer experience in India.”

He added, “It is our vision to build a robust retail network – in less than two years, we have added over 300 brand shops as a reflection of our leadership in the after-sales market. We strive to bring our brand closer to our customers through new product offerings and innovative solutions.”