Hankook Tire Wins Red Dot Design Award 2015

Hankook

Hankook Tire announced that its Smart Control AW02 has received the prestigious Red Dot Award: Product Design 2015 in the ‘Vehicle Accessories’ category. This honour proves Hankook Tire’s excellence in technology as the tread design has a direct result on the driving performance.

Hankook Tire’s Smart Control AW02 met the Red Dot Design Award jury’s criteria of degree of innovation, functionality, ecological compatibility, and durability. It was bestowed with the award among nearly 5,000 entries from 56 countries as the best product in its category by Red Dot’s international panel of judges. The award is internationally recognized as a seal of quality.

“Hankook Tire once again has been recognized for its innovative technology through the prestigious Red Dot Design Award,” said Mr. Seung Hwa Suh, Vice Chairman and CEO of Hankook Tire. He added, “In keeping with our commitment to technological leadership, Hankook Tire will continue to develop and introduce cutting-edge products.”

The award-winning Smart Control AW02 is the winter truck & bus radial for severe weather condition. Providing superior traction on snowy and icy roads with Hankook Tire’s advanced 3D Kerfs Technology*, it ensures increased durability. Also, wide tread design creates an improved contact shape while its groove & lug design protects the rubber of Smart Control AW02 from cracking at even harsh driving conditions.

In 2014, Hankook Tire received recognition from the world’s top design awards – the iF Design Awards, Red Dot Design Award, IDEA, and the Good Design Awards – for its innovative product design. These impressive awards highlighted the company’s growing technological leadership and puts Hankook Tire on a path to success in 2015.

*3D Kerfs Technology: While traditional kerf typically forms a two-dimensional zigzag pattern, Hankook Tire has added another vertical stripe to its kerf in order to produce a three-dimensional groove pattern. In addition to enhancing tyre performance on snowy and icy roads, this 3D kerf improves also improves friction control, braking and grip on both wet as well as dry roads. – Hankook Tire