CEAT rolls out new tyre range


CEAT Tyres has announced its entry in the luxury tyre segment with the launch of its first ever luxury tyre Czar which will be used in the premium SUVs. The tyre provides better traction and superior grip courtesy of panther paw like blocks. Moreover, the manufacturer has also launched the Gripp LN Tyre to be used in the premium passenger car segment.

The Gripp LN is the latest entrant in the range of premium passenger car radial tyres. Gripp LN provides Grip and Durability along with the “Noise Reduction Technology”. Certified as per European certification ECE 117 and IDIADA, the tyres are best suited for cars such as Ford Figo and Honda City i-VTEC.

The CZAR tyre is available in two variants, the All-Terrain (A/T) and the Highway Terrain (H/T). The All-Terrain variant is best suited for off-roading and can be used in Audi Q5, Toyota Fortuner, Mahindra XUV 5OO and Safari Storm. The Highway Terrain variant has the distinctive ability to be used for highway driving as well as its exceptional off-roading applications. Both the variants provide remarkable cornering stability and uniform wear treading.

Commenting on the launch, Mr. Nitish Bajaj, Vice President- Marketing, CEAT Ltd. said, “India in the past few years has witnessed a tremendous surge in sales of ultra-premium and luxury class of vehicles. With the launch of the Czar and Gripp LN series, we would like to extend CEAT’s quality and assurance to these segments of the market. We at CEAT are committed towards enhancing the high standards in quality and continue to improve product offerings throughout 2014.’