Bridgestone to debut top tyre grade

Come October 1, Bridgestone Europa will introduce its A/A rated tyre Ecopia in the United Kingdom. The tyre has top A grades on both fuel efficiency and wet grip and is the first product in the industry to achieve the top label grading both in Europe and Japan. The EP001S is the latest member of the fuel-efficient Ecopia range and will be officially presented at this September’s Paris Motor Show.
Moreover, the company announced that majority of its passenger car types for sale in the EU which are produced after 1 July will start carrying the new EU label. In preparation for this change, Bridgestone has been working with its tyre dealer network across the EU and sourcing it with practical tool kits and educational material explaining the EU label to consumers.