Apollo Tyre opens retail outlet in Lebanon

Apollo-Tyres

Apollo Tyre opens its first branded retail outlet in Lebanon.

Named Apollo Zone, the outlet is located in the Beqaa Governorate of Lebanon, which is the main road connecting Lebanon to Syria. The Apollo Zone has been opened in association with Saka Trading Co, one of the Lebanon’s oldest and respected wholesalers and retailers of tyres, batteries and car accessories.

The outlet was inaugurated by Sujay Srivastava, Head, Apollo Tyres Middle East and the Proprietors of Saka Trading Co, Wassim Abdul Khalek and Nabil Abdul Khalek in the presence of representatives from both, Apollo Tyres and Saka Trading Co.

Commenting on the inauguration, Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd said, “The growing passenger vehicle segment of Lebanon, along with the entire Middle East region, has a lot of potential for us. The decade old partnership with Saka Traders has helped Apollo Tyres create a strong customer acknowledgement for our products. We would like to have a larger mind space with the customers in the 80,000 a month tyre market in Lebanon. The Apollo Zone, that we have opened in Lebanon, will help us increase visibility for the Apollo brand, and will also result in a better and informed buying experience for the consumers.”

After Dubai and Kuwait, the outlet in Lebanon is the third by Apollo Tyres in the Middle East region.